Flashfood is a marketplace for affordable groceries, whose mission is to reduce food waste and bring joy and discovery back into the routine habits of grocery shopping & cooking.

As part of a larger campaign to celebrate everyday life in our kitchens, I co-developed an integrated brand & event strategy for Flashfood’s early market launches in major U.S. cities. This included:

• Curating events that were designed to bring awareness and generate word-of-mouth momentum amongst early adopters in Los Angeles, New York City, and the greater San Francisco Bay Area.

• Partnering with influential creators across food, culture, fashion, and media to create new fans and future loyalists of the Flashfood brand, including Chef Jacob Croom (My Friend Fernando), Chef Woldy Reyes (Woldy Kusina), and Jason Stewart (How Long Gone).