ABOUT
*
ABOUT *
Strategic Communications & Brand Marketing Expert with 12+ years of experience across CPG, food & beverage, sustainability, travel, and lifestyle industries
Rachel has worked in the communications and brand marketing fields for over 12 years, focused primarily on CPG, food & beverage, travel, and lifestyle clients. Her experience has allowed her the opportunity to see companies across numerous stages of growth – from early-stage startups to established legacy brands – and she has a knack for adapting storytelling needs to all business sizes and needs.
She has held communications leadership positions, most recently at TiNDLE Foods, where she was brought on as the first PR hire. At TiNDLE, Rachel built out the company’s global PR strategy, namely through earned media, thought leadership, and experiential event programs.
Before that, she played a critical role on the integrated marketing & communications team at Impossible Foods. Her accomplishments included managing key product milestones and consumer launches, generating top-tier press and accolades for the Impossible Burger and Impossible Sausage.
She holds a mix of agency and in-house experience, having started her career at PR firm, Baltz & Company, representing leading celebrity chefs and restaurants. She has also served as an early team member and advisor to emerging CPG brands such as Mad Tea and Hero Bread.
