Advised on the launch of Mad Tea, the first consumer brand by leading biotech company, Genecis Bioindustries. Pioneering the category of compostable plastics, Mad Tea creates sustainable, bioplastic-based tea pods that are fully compatible with Nespresso machines and allow tea lovers to brew convenient, barista-quality teas in under 30 seconds.

Created full suite of press materials and media trained CEO/Founder ahead of public launch. Advised on overall PR, events, and sampling strategy to earn early adopter awareness amongst key F&B, retail, and trade media, as well as consumer & lifestyle influencers.